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Kit 13 · Signal Bluedont-click · case study

Fictional client — portfolio build · targets, not field results

Phishing Recognition Drill: Report, Trust, or Delete

Modern phishing is spellchecked, branded and patient. Annual training teaches slogans; attackers write Friday-afternoon emails.

The Audience

Office employees (all departments) in quarterly security awareness — plus security teams shifting training from slogan-recall to reflex-building.

Responsibilities

Attack-pattern modelling · genuine-control design · tell taxonomy · timestamp-as-tactic teaching — reflexes over slogans.

The Build

Email forensics simplified for training · distractor design · AI-assisted drafting (disclosed)

How I used AI in this case

AI generated phishing-email draft variants across the three attack families, all rewritten for calibration; attack-pattern modelling, the genuine-control design and the reflex taxonomy were authored by me. Disclosed.

[00]Learning objectives

LO1 · Apply

Identify the three attack families by their tells: domain construction, urgency + authority + secrecy, timing as tactics.

LO2 · Discriminate

Trust the deliberately genuine colleague email — reflex-reporting burns trust too.

LO3 · Perform

Read a sender domain right-to-left and catch lookalike construction.

By the end of this experience a learner can do the three things above — assessed by full-run correct calls (4/4 including the genuine control). Every interaction in the build exists to create the evidence for one of them.

[01]The Problem

Annual security training fails on two fronts simultaneously:

The gap: employees can recite "check the sender" but can't read a domain right-to-left, don't know that urgency+authority+secrecy is the signature, and have never practiced trusting a real email under suspicion.

Spellcheck

era is over — attacks are branded, patient, well-written

Reflex

reporting burns trust — false positives have a cost too

Timing

attacks cluster at Friday 16:47 and Sunday 21:34 — the human hours

[02]Challenges

The problem was the client's. These were mine — the design and build constraints that shaped the solution.

One email must be genuine

Reflex-suspicion that flags legitimate mail destroys the trust security depends on. Designing a genuinely safe colleague email that still looks suspicious — and scoring the flag as the error — was the hardest calibration in the kit.

Tells that survive scrutiny

Each attack family needs real, findable tells — timestamp anomalies, payment paths — without collapsing into a spot-the-difference game.

Reflexes over slogans

The debrief teaches four behaviors you can do, not five things you should fear. Every reflex maps to a specific moment in the drill.

[03]The Solution

A phishing drill with three attack families (credential harvest, trivial-fee payment trap, CEO gift-card fraud) and one deliberately genuine colleague email — because reflex-suspicion that flags legitimate mail destroys the trust security depends on. The debrief teaches four real reflexes, including reading timing as tactics.

Experience the project

The build itself, not a video about it — open it, make the calls, and read what each one costs.

Interactive drill
[05]The Action Map

Mapped from how annual security training fails twice at once: employees recite 'check the sender' but can't read a domain right-to-left — and were never trained to trust a real email either. The map includes the genuine control on purpose.

Don't Click — Action Map
[06]ID Foundations Applied

The instructional-design foundations that informed this build:

Action Mapping (Clark)

Every behavior the kit produces is traced back to a business goal and a specific practice activity. See the linked action map for the full chain.

Cognitive Load Theory

The Three.js scene reduces extraneous load by visualising abstract systems. Learners focus on the decision, not the interface.

Situated Cognition

The environment matches the real context. Practice happens where the skill will be performed.

Kirkpatrick L1-L4

Evaluation designed for all four levels: reaction, learning, behavior, results. See the linked evaluation plan.

[07]Results & Takeaways

Pre-committed targets (agreed with stakeholders before build, not retrofitted):

"I will never read a sender the same way" — staff pilot, ≥4/5

L1 · Reaction

"I will never read a sender the same way" — staff pilot, ≥4/5

L2 · Learning

Full-run correct calls: 4/4 including the genuine control

L3 · Behavior

Phishing-report rate ↑; false-positive rate stable or ↓

L4 · Results

Successful phish compromise rate ↓ quarter-over-quarter

Annual security training produced slogan recall and nothing more — while the phishing arriving daily was spellchecked, branded, and patient. The missing layer was reflexes, including the reflex to trust a genuine email under general suspicion. The proposal was an inbox drill with a genuine control: four real-shaped messages — credential harvest, trivial-fee trap, CEO fraud — and one authentic colleague question that must NOT be reported, because false positives burn trust and cost the SOC real hours.

The annual awareness e-learning refresh considered · rejected

Already scheduled, already budgeted. Rejected because it had produced a decade of exactly the current click rates — awareness modules teach the words 'think before you click' and leave the 16:47 Friday reflex untouched.

A 'report everything suspicious' rule considered · rejected

Simple and memorable. Rejected because calibration beats paranoia: a desk that reports every genuine email trains itself out of credibility, and the SOC drowns in false positives while the real attack gets lost in the noise. The genuine control IS the lesson.

Why this form wins: the problem is reflexes under realistic pressure — both directions — so the solution is the inbox itself, with timing as part of the attack design and four named tells in the debrief.
Honest limitation: a portfolio build — all senders and domains are fictional (example.com family). The drill simplifies email forensics deliberately; real verification tooling belongs to the SOC. The four reflexes are the transferable layer.